Rochester Posed: Live Mannequin Night
Annual Event on Main Street attracts crowds with unique live displays
By Jessica Leydet
Downtown Rochester hosted its annual event Rochester Posed on Oct. 6 from 7-9 p.m. Participating businesses turned their storefront windows into live mannequin displays that depicted this year’s theme, “classic movies.” Over 100 people strolled down Main Street viewing the whimsical displays.
Maddy Gurlly, manager at Haig’s of Rochester Fine Jewelry, was in charge of the event in 2015.“This event continues to be successful in attracting large crowds because people find the idea of live mannequins to be unique and strange,” she said.
Her jewelry store’s display this year was “The Great Gatsby,” and featured a young man and woman sitting in the window dressed up as the main characters, Daisy Buchanan and Jay Gatsby. “We chose this movie because it is set in the twenties and we specialize in antique jewelry,” she said.
The mannequins were revealed at 7 p.m. and posed until 9 p.m., but it wasn’t always that way according to Anna Kay, employee at WHOO Upscale Resale for a Cause & WHOO Home Décor has worked during the event for the past four years.
“The event has come a long way since it first started. In previous years, we would have students from the local high school volunteer to pose in the windows, but at the time the event was four hours, not two,” she said.
The Resale shop chose to display the movie “Goldfinger.” It featured the store manager dressed up in all gold as the character, Jill Masterson. “We were planning to find a volunteer to pose for our display just like we always had, but this year our store manager insisted she would do it” Kay said.
Starting this year, the public was able to vote for their favorite live mannequin displays through text-to-vote polling. The top three winning window displays were announced on Friday, Oct 7.
First place went to Home Furniture for their “Pirates of the Caribbean” display. Second place went to Re/Max Defined for their “Wizard of Oz” display. Third place went to Fourth Street Boutique for their “Breakfast at Tiffany’s” display. Each of the winners won a certificate and of course, bragging rights.